FONDAZIONE CR FIRENZE

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Digital Communications Consultant

Manage all digital communications for the leading Florence-based non-profit organization, Fondazione CR Firenze. Under this role, handle the same responsibilities for the cultural center, Villa Bardini.


EDELMAN ITALY

Consulting Vice President

Oversee multi-faceted communications projects for Edelman Italy with a particular focus on global communications (corporate and brand).

Sample clients include: Ferrero, Nutella, Zambon Pharma, Altagamma.

Between 2016-April 2019, acted as the Global Hub Manager for Lavazza, overseeing the coffee brand's worldwide communications strategy and implementation.  


FONDAZIONE CLAUDIO CIAI

ExitEnter

Volunteer

Serve as lead marketing communications volunteer for the Fondazione Claudio Ciai, a road-safety awareness non-profit that also supports victims of road accidents. 

 

 


Rubin Museum of Art

Previous Employer

As head of Marketing & Communications, led the development of the New York City Rubin Museum of Art's new brand identity across all marketing channels; also managed staff of seven executives and four agencies (advertising, media planning, PR, digital) overseeing all implementation of the Institution's strategic marketing vision.


Viva Móvil with Verizon & Jennifer Lopez  

Viva Movil - Jennifer Lopez

Project with previous employer, Culture Shop (now Civic Entertainment Group)

Served as Account Director for the launch of the Viva Movíl by Jennifer Lopez joint venture between the global pop icon and Verizon Wireless during the CTIA 2013 Conference in Las Vegas.


The Empire State Building

Project with previous employer, Edelman

Supervised all global communications efforts for the Empire State Building, including the launch of the iconic landmark's new LED lights system with its first-ever light show featuring singer Alicia Keys.


Volkswagen: 21st Century Beetle

Project with previous employer, Edelman

Supervised the launch of the Volkswagen 21st Century Beetle orchestrating simultaneous events in New York, Berlin and Shanghai, featuring a celebrity-studded event and partnership with New York’s Museum of Modern Art (MoMA)


Gran Meliá Hotels & Resorts

Project with previous employer, DKC

Managed U.S. public relations efforts for the leading Spanish hotel brand, Gran Meliá Hotels & Resorts. Assignments included press trips for the launches of the Gran Melia Colón Hotel in Seville, Spain and the Gran Melia Palacio de Isoria Resort in Gran Canaria, Spain. 


Louis vuitton

Project with previous employer, DKC

Provided public relations and event support for launch of the Louis Vuitton Lunar Landing Anniversary campaign with an event at the New York City Natural History Museum planetarium, featuring astronauts Buzz Aldrin, Sally Ride, and Jim Lovell.   


Maharashtra Tourism (India) 

Project with previous employer, Edelman

Managed U.S. public relations efforts for official tourism board of the region of Maharashtra. Worked with partners such as Taj Hotels & Resorts and Jet Airways to oversee a trip to Mumbai and surrounding region with journalists.