THE SOCIAL HUB

Director of Global Communications

Spearhead public relations and public affairs efforts for The Social Hub, a pioneer in hybrid hospitality with a growing portfolio of hotels located in Europe’s most dynamic cities.


EDELMAN

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SVP, Head of Corporate Affairs, Italy

Led Edelman Italy’s Corporate Affairs Practice, managing dynamic teams and multi-faceted projects with a particular focus on global communications (corporate brand building, reputation management, CSR, Executive Positioning, and more).

Acted as head of a global Edelman luxury consumer goods client, ensuring optimized team performance and collaboration across brands and regions.

Between 2016-April 2019, served as Global Hub Manager for Edelman’s Lavazza team, supporting the coffee brand's worldwide communications strategy and implementation.  


FONDAZIONE CR FIRENZE

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Digital Communications Consultant

Managed digital storytelling communications for the leading Florence-based non-profit organization, Fondazione CR Firenze, across five sectors: the arts, education, philanthropy, sustainability and scientific innovation.

Under this role, handle the same responsibilities for the cultural center, Villa Bardini.


FONDAZIONE CLAUDIO CIAI

ExitEnter

Member of the Board (current role)

Serve as lead marketing communications volunteer for the Fondazione Claudio Ciai, a road-safety awareness non-profit that also supports victims of road accidents. 

 

 


Rubin Museum of Art

Head of Marketing & Communications

Led the development of the New York City Rubin Museum of Art's new brand identity across all marketing channels; also managed staff of seven executives and four agencies (advertising, media planning, PR, digital) overseeing all implementation of the Institution's strategic marketing vision.


Viva Móvil with Verizon & Jennifer Lopez  

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Project with previous employer, Culture Shop (now Civic Entertainment Group)

Served as Account Director for the launch of the Viva Movíl by Jennifer Lopez joint venture between the global pop icon and Verizon Wireless during the CTIA 2013 Conference in Las Vegas.


The Empire State Building

Project with previous employer, Edelman

Supervised all global communications efforts for the Empire State Building. Initiatives ranged from tourism marketing, to issues management, through to promotion of the landmark’s $550 million energy retrofit project which included a new sustainable LED lights system unveiled with the building’s first-ever light show.


Volkswagen: 21st Century Beetle

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Project with previous employer, Edelman

Supervised the launch of the Volkswagen 21st Century Beetle orchestrating simultaneous events in New York, Berlin and Shanghai, featuring a celebrity-studded event and CSR partnership launch with New York’s Museum of Modern Art (MoMA)


Gran Meliá Hotels & Resorts

Project with previous employer, DKC

Managed U.S. public relations efforts for the leading Spanish hotel brand, Gran Meliá Hotels & Resorts. Assignments included press trips for the launches of the Gran Melia Colón Hotel in Seville, Spain and the Gran Melia Palacio de Isoria Resort in Gran Canaria, Spain. 


Louis vuitton

Project with previous employer, DKC

Provided public relations and event support for launch of the Louis Vuitton Lunar Landing Anniversary campaign with an event at the New York City Natural History Museum planetarium, featuring astronauts Buzz Aldrin, Sally Ride, and Jim Lovell.   


Maharashtra Tourism (India) 

Project with previous employer, Edelman

Managed U.S. public relations efforts for official tourism board of the region of Maharashtra. Worked with partners such as Taj Hotels & Resorts and Jet Airways to oversee a trip to Mumbai and surrounding region with journalists.